Transformation de l'expérience client
Industry: Electronic connectors
Challenge
Transforming the customer experience in an industrial and international environment for high-tech electronic connectors.
Connecting applications and data for sales and technical teams to track figures and projects and provide a single platform for communicating with customers.
Actions
BI Development : decision-making dashboards between ERP and CRM
Development and monitoring of a multi-stakeholder exchange platform (customers, sales representatives, engineers, and project managers).
Website upgrades and creation of an NLP chatbot for customer interaction.
Implementation of webservices between ERP, CRM, website, and platform.
Implementation of data governance
Industry : Food industry
Challenge
The new organization strategy must be lead by a new Data culture. For a Food industry actor, the understanding, training and easy-practical data setup was the key to drive their local and international development.
Actions
C-level, IT and business team data acculturation
Alignment workshops to be in the same vision of the project
Working with IT team to prioritize the project according to the strategy
Steering committee for Data governance
Data and Digital Strategy Projects
Marketing Data Intelligence Platform
Industry : Railway
Challenge
Big Data to Smart Data, the goal, for a player in the rail transport sector was to provide with relevant and quality data to the the c-level and marketing teams to make decision in a very short term, to adapt the offers and products to the customers profile.
Actions
Coordination support for marketing, data, IT and GRDP teams
Data Quality audit, and KPI setup
Working with all external service providers to set up Data Governance, roles, responsibilities, confidentiality and technical and regulatory compliance.
Test platform for professional coaching
Industry: Professional Coaching and Learning Lab
Challenge
Develop a testing platform to raise awareness of soft skills. Design from A to Z: creation of user journeys, graphic design, technical development, multilingual interface, GDPR compliance, and hosting management.
Actions
UX and Product Owner support
Definition and implementation of user journey mapping
Definition of scope, features, and prioritization according to the different phases of the project.
Coordination of the client's business team, UX/UI team, and developers.
Blockchain Traceability Platform (PoC)
Industry: Aerospace
Challenge
Track a finished product from raw material to transformation and calculate its carbon impact throughout its life cycle, while ensuring complete user confidentiality.
Platform compatible with any information system or digital twins via web services and real-time histories.
Actions
Backlog definition
3D manufacturing simulation scenario definition
Platform promotion in the industrial sector
Industry : Chemicals
Challenge
Creation of the international marketing department. Definition of a sales, marketing, and communications strategy. Coordination of international marketing teams. Implementation of new processes and tools for technical, marketing, and sales teams.
Actions
Definition, analysis, and optimization of the marketing and communications strategy
Analysis of internal data, with optimization of key performance indicators (KPIs) related to products, customers, and business sectors.
Analysis of external data, markets, and competition.
Modeling of sales, marketing, and R&D processes for CRM implementation.
Development of a decision support tool for chemical products, coordination of development and testing.
Regulatory compliance: implementation of the GDPR.
Head of Marketing Strategy
"I had the pleasure of working with Lorena on digital product developments, where she brilliantly integrated data to inform strategic decisions and innovations tailored to user needs.
Her expertise in digital transformation and her ability to simplify complex issues were instrumental to the success of our projects. I highly recommend her for any project requiring vision and rigor."
Isabelle
★★★★★
Séverine
★★★★★
"I have worked with Lorena and she is someone who combines strong personal skills: ACTIVE listening, emotional intelligence, honest negotiation for both parties, resilience, high stress resistance, solution-oriented, team management... and technical skills within IT projects.
I recommend her without reservation!"
Testimonials
"I highly recommend Lorena for her excellent work on our social media activities over the past two years. Thanks to her consistent efforts, our LinkedIn audience has grown steadily, and the quality, relevance, and impact of our posts have improved significantly. Lorena is reliable, proactive, and continuously refines content to better engage our audience. She has been a valuable contributor to strengthening our online presence.
Thanks Lorena and let’s keep growing!"
Danny
★★★★★
